Phone.com

Product & Creative Director

2014 - 2016

API Product Manager

2011 - 2014

About Phone.com

Phone.com is a venture funded cloud-based communications provider trusted by more than 50,000 SMB customers. With voice, text, fax, video conferencing, and collaboration features, Phone.com is the modern, work-from-anywhere solution for today’s agile business.

My Contributions

Employee #4 at Phone.com, a B2B VoIP provider founded by the inventor of VoIP communications, Alon Cohen.

Led GTM strategy, development, launch, and roadmap for Phone.com APIs, a RESTful web service empowering developers with the tools to incorporate SMS, voice, and PBX functionality into their applications; a milestone securing $2M in Series A funding.

Later promoted to lead platform and application design and development as well as lead positioning, messaging, and creative across all Phone.com properties.
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Phone.com Brand

Led the 2015 re-brand of Phone.com and developed company identity, voice, and product messaging guidelines.

Creative Direction & Project Management

Platform Redesign

Led the Phone.com platform redesign project.

Product Management, User Experience Design

Phone.com Android & iOS apps

Led the design and development of Phone.com's Unified Communications apps for Android & iOS.

UI/UX Design & Project Management

Phone.com Animated Explainer Video

As part of the Phone.com rebrand I produced this explainer video which was used in our launch campaigns.

Assets from this explainer were then repurposed across digital and print as foundational visual brand elements.

Script & Art Direction

In the Field

Responsible for numerous trade show appearances and field events including being the co-creator of ffMassive, an annual showcase of startups at SXSW with venture capitalist ffVC.

Creative Direction, Management, and Field Coordinator