NGDATA

Product Marketing Manager

2017 - 2019

About NGDATA

NGDATA is a leading enterprise Customer Data Platform and Digital Transformation Solution Provider headquartered in Ghent, Belgium. NGDATA's platform delivers to marketers & business users unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate 1:1 customer experiences in real-time.

My Contributions

During my time at NGDATA I was responsible for driving GTM strategy, product & brand positioning, competitive intelligence, sales enablement, launch planning & execution, and demand gen initiatives. My product marketing work, in all forms visible, supported a global Sales & Consulting team, investor relations, and a diverse Partner ecosystem.

POSITIONING

Experienced Developing Positioning Tailored to Consumer Facing Enterprises

Developed go-to-market strategy, positioning, and messaging tailored for Media & Entertainment, Telecommunications, Retail Banking, Transportation, Hospitality, and Utility verticals.

BRANDING

Led NGDATA's Award Winning Rebrand With a Data-Inspired Identity to Stand Out From the Pack

Working with the great folks at Leeroy.ca, I spearheaded the company's first rebrand. Leading the creative team through the branding process, I developed NGDATA's unique market positioning into a new future-tech-inspired brand identity.

NGDATA Brand Development

Led the 2019 rebrand of NGDATA.

Creative Direction, Project Management

Product Promo Video

We wanted to visualize the core capabilities of NGDATA's CDP 4.0 product. Working with a CGI artist, this is what we created.

Art Direction & Script

NGDATA Partner Ecosystem

Developed NGDATA's co-selling, referral, and technology partnership models and launched a partner portal (Zift) with enablement for NGDATA's 100+ partners.

Strategy, Project Management

Product Documentation

Hoping to improve on PDF's, I led the design and development of a light-CMS platform to house technical & user product documentation. Not only a far more secure and convenient place for customers to consume product documentation, but we drastically reduced the effort for the Product team to manage and release documentation by dynamically rendering AsciiDocs in Jira to a front-end light CMS docs platform.

Project Management & UI Design